Thursday, 5 September 2013

how sharing your authentic story will increase your customers

If you're a maker, creative or artist, people want to know about what you do and how you do it. They want to be part of your creative story - to enjoy the passion that you feel while doing what you do.

Social media, Instagram and blogs particularly, are an excellent way to share your authentic story -

what, why and how you do what you do. 

While you share your story, you increase your audience and followings. Being true and authentic to you, and to your story, brings an audience that connects with you.

When someone connects with you as an artist or creative, they are more likely to buy from you, rather than from someone they haven't connected with.

One of the ways to build a strong loyal following, your own audience, is to share yourself with them in a real way. Not give away all your secrets or piles of dirty laundry. But to let them sneak inside your studio, to see works in progress and ideas that are coming to fruition. People love to be part of your journey - that way they feel they've helped it along the way, and are more likely to support and buy from you.

Are you writing a book? Share small details of the writing process, where you write and how.
Are you a painter? Show us your tools and your studio 'mess', as well as the pieces you're working on.
Are you a designer? We love to see the new drawings and designs you've come up with, and your sketchbook with ideas and scribbles along the way.

What you do and why you do it are appealing to your audience. They want to share in your story. So please share your story with us!

We will share the ins and outs of Instagram, blogging and online story sharing through our creative talks; starting with our Instagram session on 19th September. Bookings are essential for this talk.

 * these images are from Jo's Instagram feed. There's even a video of her beautiful Heidelberg printing press magic. What a beautiful way to see a glimpse into Olive and the Volcano studio days.

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