Since it’s launch in October 2010,
Instagram has fast become one of the top social media platforms to share and
connect with like-minded creatives, as well as being a space for businesses of all
sizes to promote and sell their brand/story.
With over 100million users worldwide, Instagram
is not something to ignore as a silly app for your phone. This is big business
that can create success for small business!
Our guest speaker for this, our first of
the new Creative Business Talks, is Leah Deighton. A local to the Northern
Rivers region, Leah runs an online store (sangthebird) selling beautifully
curated handcrafted products, and is a full time mum to her little ones.
Through her magical Instagram feed, Leah shares her days with the world. Her
images show the love of her home, of handcrafted items and joy in making, and
of the simple moments of spending time with her children and loved ones. With
her humble yet heartfelt images, Leah has gained interest world-wide through
her Instagram pictures and been featured on The Times blog, ‘Flow’ print magazine
and many other features on Instagram and online sites, as well as made
life-long connections.
This session will run you through the
basics of how to use Instagram, what apps to use to edit your images, and most
importantly how to make Instagram become one of the biggest marketing tools for
your small business. Using tips and techniques that Leah has learned through
her own Instagram journey, you’ll find how to discover your audience and make
connections, as well as see the beauty in your everyday story. We’ll even have
a little photo session for you to practice your own Instragram image-making!
We have designed this talk to be suitable for
beginners, and also to help the more experienced Instagrammers take their feeds
to a new level. In our experience, Instagram can make a difference to your
creative business in more ways than you might have imagined.
Both of us at Creative Business Talks
(Ellie and Jo) use our Instagram accounts to share the story of our brand
(which is our lifestyle), and connect with customers, both new and existing, as
well as media and promotion opportunities. We gather daily inspiration through
the meaningful connections we’ve made through this smart-phone app.
*images used with thanks from Leah, from her Instagram feed.
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